Audience Research: Focus Group

Primary audience:

Name: Belle Webster

Age: 17

Interests: music, films

What genre of music do you listen to: indie pop

What music magazines are you most likely to read?: Mojo, Rolling Stone, Dazed

Have you recently bought a physical copy of music?: yes I buy vinyls regularly 

What other eras of music (if any) have you seen influencing media today?: 80s for artists like Chappell Roan and 90s for pop

What 3 artists do you listen to most?: Phoebe Bridgers, Faye Webster, Chappell Roan

What music streaming service do you use?: Spotify 

How often do you go to concerts/festivals?: pretty often like once a month usually

How often do you use online magazine sites?: sometimes if they include a celebrity or topic that I like

Are you more likely to purchase a magazine if it includes a physical insert such as a poster?: yes definitely 

Name: Georgia Baker

Age: 17

Interests: singing, piano, reading

What genre of music do you listen to?: pop, indie, rock, jazz, old soul, hiphop

What music magazines are you most likely to read?: Rolling Stone or Dazed

Have you recently bought a physical copy of music?: yes a cd

What other eras of music (if any) have you seen influencing media today?: 2000s

What 3 artists do you listen to most?: Arlo Parks, Taylor Swift, Amy Winehouse

What music streaming service do you use?: Spotify 

How often do you go to concerts/festivals?: 3x a year 

How often do you use online magazine sites?: occasionally 

Are you more likely to purchase a magazine if it includes a physical insert such as a poster?: yes!

Name: Esme Benney

Age: 17

Interests: music and film 

What genres of music do you listen to?: pop, rock, indie

What music magazines are you most likely to read?: NME

Have you recently bought a physical copy of music such as a vinyl or cd?: yes

What other eras of music (if any) have you seen influencing music today?: 90s

What 3 artists do you listen to the most?: Fiona Apple, Sabrina Carpenter, Little Simz

What music streaming service do you use?: Spotify

How often do you go to concerts/festivals?: maybe 5 times a year

How often do you use online magazine sites?: every couple of weeks

Name: Maddy Veitch

Age: 17

Interests: film, music, playing guitar

What genres of music do you listen to?: pop, indie

What music magazines are you most likely to read?: Dazed

Have you recently bought a physical copy of music such as a vinyl or cd?: yes I collect vinyls

What other eras of music (if any) have you seen influencing music today?: 90s/2000s

What 3 artists do you listen to the most?: Little Simz, Chappell Roan, Beabadoobee 

What music streaming service do you use?: Spotify

How often do you go to concerts/festivals?: Once a month

How often do you use online magazine sites?: quite often if I like the cover star

Secondary audience:

 Name: Alexander Blackstone-Cobbe

Age: 17

Interests: sport, planes

What genre of music do you listen to: pop, indie rock

What music magazines are you most likely to read?: Rolling Stone

Have you recently bought a physical copy of music?: no

What other eras of music (if any) have you seen influencing media today?: 80s

What 3 artists do you listen to the most?: Tom Grennan, George Ezra

What music streaming service do you use?: Spotify

How often do you go to concerts/festivals?: Once a year at most

How often do you use online magazine sites?: never

Are you more likely to purchase a magazine if it includes a physical insert such as a poster?: yes

Name: Marni Azeem

Age:17

Interests: football, video games, music

What genres of music do you listen to?: rap, hip hop 

What music magazines are you most likely to read?: none

Have you recently bought a physical copy of music?: no

What other eras of music (if any) have you seen influencing media today?: 80s/90s

What 3 artists do you listen to the most?: Drake, Future, Playboi Carti

What music streaming service do you use?: Spotify

How often do you go to concerts/festivals?: a couple of times a year

How often do you use online magazine sites?: never

Are you more likely to purchase a magazine if it includes a physical insert such as a poster?: yes